Lynkast

Lynkast is an influencer marketing platform that connects brands with content creators. The whole site is built around two distinct audiences with separate journeys: brands come looking for campaign services and a clear path to launch collaborations, creators come looking for sponsorship opportunities and brand partnerships.

The challenge was making one website feel right for two very different visitors without them crossing paths or getting confused. The content, the flow and the calls to action are all tailored depending on who you are.

Built with Vue.js and Astro, deployed with Nginx on Hostinger, secured and optimised through Cloudflare, and Amplitude integrated for tracking user behaviour and performance across both journeys.